Axis Bank’s “Pink Capital: The Spectrum of Queer Money” is a landmark study spotlighting the financial journeys and real-life needs of India’s LGBTQIA+ community. For the first time, a major bank takes a deep dive beyond rainbow-themed campaigns and looks at how queer individuals actually earn, save, borrow, and invest—unpacking both the opportunities and the barriers they experience daily.

Why Pink Capital, Why Now?
The report insists: true financial inclusion is not only about numbers, but about access, identity, and the right to dream. While queer Indians contribute billions to the economy (with “pink purchasing power” estimated at $168 billion), many remain unseen in mainstream finance, blocked by old systems and overlooked by policy.

What Did the Study Find?

• Systemic Access & Equality: Queer people want simple things—open a joint bank account, list a same-sex partner as a nominee, access fair loans, or rent/buy a home without bias. Axis Bank’s “ComeAsYouAre” charter now makes these possible, leading the way in the industry.
• Healthcare & Stability: Life-saving, gender-affirming healthcare and long-term financial security lead queer spending priorities. Products that recognise and cover queer families aren’t just wanted—they’re necessary.
• Emotional & Social Recognition: Affirmation, from parents or society, matters deeply. There’s willingness to invest in inclusive cultural celebrations, safe spaces, and representation, proving that identity is inseparable from economic agency.
• Diversity of Needs: The report captures a range—from affluent DINK (Dual Income No Kids) urban households to those in precarious, informal economies, especially trans folk. Many queer people save more but borrow less, always mindful of the missing family safety net.

Why This Matters
For businesses, policymakers, and allies, this is a call to action: the queer community is not a niche—it’s a vibrant, growing segment whose trust and prosperity depend on bold, meaningful inclusion. Axis Bank’s ongoing journey, with over 11,000 inclusive accounts and an active Pride365 employee resource group, proves that visibility, policy, and innovation lead to true progress.

Ready to bank on change? #ComeAsYouAre with Axis Bank.

GayBombay celebrates this important step in LGBTQIA+ financial empowerment—let’s ensure queer voices are not only heard, but counted.

To read the full “Pink Capital: The Spectrum of Queer Money” report and dive deeper into the findings, visit the official Axis Bank document page: